Welcome!

Who/What is Wylder GOODS?

Wylder GOODS is a woman-owned bakery bringing bold, seasonal flavors to the heart of Los Angeles. Founded and run by Vanessa Wylder, the bakery serves a rotating selection of three seasonal pastries and freshly brewed drip coffee at local farmers’ markets. Wylder GOODS is about slowing down, savoring the unexpected, and celebrating flavor in its wildest forms.

What is the goal of Wylder GOODS?

At Wylder GOODS, our goal is simple: to make pastries that surprise and inspire. We want to introduce wilder flavors to Los Angeles through recipes that feel adventurous yet comforting. Every pastry is crafted to challenge the ordinary and delight the senses, reminding people that the best flavors are often the ones they did not expect.

What makes Wylder GOODS unique?

Wylder GOODS was built on the beauty of simplicity. Three pastries, made with care, changing with the seasons. There is no food truck, just a farmers’ market stand filled with imagination and heart. Each pastry has a new story, each season brings new creations, and each flavor is thoughtfully developed to offer something no one else is making. Wylder GOODS is not about doing more; it is about doing less, but doing it better.

Why should people buy Wylder GOODS?

Wylder GOODS is not just another bakery. It is a return to intentional, small-batch baking that is seasonal, handcrafted, and wildly flavorful. When you buy Wylder, you are supporting a local woman-owned business that believes in quality over quantity, flavor over familiarity, and creativity over convention. We are not here to blend in; we are here to make something different and make it delicious.

What problems is Wylder GOODS trying to solve?

In a city full of bakeries offering versions of the same treats, Wylder Goods dares to ask: What else could pastry taste like? We are here to break from the expected by experimenting with new flavor pairings, seasonal ingredients, and bold ideas that awaken curiosity. Our mission is to bring freshness back to flavor and make baked goods that stand out, start conversations, and make people fall in love with pastry all over again.